Contextualize Vodafone's new purpose in a locally relevant manner, to showcase the POV for the new promise, 'Together We Can.'


'Salah is global asset for any brand, and for Egypt, he's a locally relevant asset for 100M people!' Vodafone needs to communicate an aspirational and empowering POV, and who better to do that than Mo!


Everytime Mo breaks another record, it becomes a milestone in an unlimited journey of possibiltiies. Together, nothing can stop us... Together We Can.


Recent Launch - results to be shared soon.

Just when you think you reached your maximum potential…think again.

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