Challenge

How could Ford Puerto Rico help during the COVID-19 outbreak without appearing opportunistic?

Inspiration

The lockdown stops us from doing what we love, like driving cars. But we must stay at home to save lives.

Idea

Turn off the car. For the first time Ford invited drivers to not use their cars and stay at home, producing a film showing everyone who benefits from that decision.

Growth

The video generated almost one million impressions and a 99.9% positive sentiment.

WT Puerto Rico Ford Apaga El Carro WOR Kmp4

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