It’s no secret that cannabis culture is experiencing a major renaissance. From beauty to healthcare, cannabis is increasingly going mainstream with widespread acceptance and a plethora of creative new brands offering CBD, Cannabis and Hemp fueled products in every form for hip urban audiences.
Fashion and style writer Eviana Hartman is one key start-up pioneer in the Cannabis space. Disappointed with the smoking accessories available for pot smokers, Hartman recently saw an opportunity to bring high design items to fashion-conscious users. Her answer was Tetra; an online retail shop and lifestyle brand selling architectural pipes and ashtrays that can double as home decor. The mission was to create Cannabis-oriented accessories that consumers could easily pair with other designer items, without raising an eyebrow.
Tetra aims to refine the ritual of smoking by providing “an opportunity to sit down, relax, and be present — an antidote to the harried, tech-obsessed pace of modern life.” Hartman caught up with the Innovation Group about the creative vision for Tetra, it’s public reception, and how she hopes the brand will transform the smoking lifestyle.