Kopu sparkling water is bottled at source in the Bay of Plenty, New Zealand. The brand draws attention to its “sleek, beautiful and resealable aluminum bottles” and their “unmatched sustainability,” pointing out that “75% of all aluminum that has ever been created is still in use today (whereas over two-thirds of plastic and glass bottles are not recycled).”
Creative reuse of resources and alternatives to plastic bottles will only become a bigger trend as consumers become hyperaware of single-use plastics. According to a 2017 study by market research firm Maru/Matchbox, 57% of millennials expect their products to be sustainably sourced. The British government is already introducing legislation to limit single-use plastics in items from straws to grocery bags.
Cauliflower is gaining popularity as a carb substitute, seen in Halen Brands’ cauliflower-based pretzels and crackers, and Farmwise LLC’s cauliflower and chickpea veggie tots. Trail mix is also being updated with sprouted nuts and seeds, nutritious extras that are easy to digest, included in Living Intentions’ Activated Sprouted Trail Mix and chocolate-covered sprouted sunflower seeds from Windy City Organics.