Our annual The Future 100 report dives into the trends, innovation, and cultural changes that will drive the next year. How did last year’s predictions fare? Below, we look back at our most accurate predictions in branding, food & drink, beauty, and retail.
Gen Xers: The forgotten generation (#35)
Last year, we predicted that marketers would take a fresh look at Gen X, the 35-55-year-old generation largely overlooked in favor of millennials. A bridge between digital-native millennials and true adulthood, Gen X today is exerting its influence in categories from media to parenting.